Newcastle United Announces Sela as New Shirt Sponsor
Exciting news for Newcastle United fans, the Premier League side has confirmed a multi-year deal with Saudi Arabian events company, Sela. The announcement comes after gambling firm Fun88 was replaced as the club’s previous shirt sponsor.
Saudi Arabia’s Public Investment Fund (PIF)
Newcastle United is owned by Saudi Arabia’s Public Investment Fund (PIF), and its chairman Darren Eales believes that Sela is “the perfect partner” to help achieve their goals both on and off the pitch.
Shared Vision to Expand Brands Globally
Eales also highlighted that both organisations share an ambitious vision to expand their brands globally. Fan engagement is central to what they do at Newcastle United, so partnering with an organisation like Sela who have delivered incredible events and experiences worldwide can only enhance this goal.
Fan Zone Area at St James’ Park
The two companies are set to work hand in hand on designing and operating a new fan zone area at St James’ Park. Taking inspiration from some of Sela’s incredible properties elsewhere, it will surely be one of the highlights of matchday experience for fans!
Newcastle Qualify for Champions League After Two Decades!
Achieving fourth place above Liverpool in the final standings, Newcastle ended their season triumphantly qualifying for the Champions League competition next year – first time since twenty years ago! Fans all over would be ecstatic about seeing their beloved team compete again on such a grand stage.