ITV unveils exciting documentary series highlighting the world of racing
Racing to Take Prime Time Slot on ITV
In an unexpected turn of events, racing is set to take center stage in a new docuseries airing on ITV in 2024. The six-part series, produced by South Shore and supported by Racecourse Media Group and Flutter, will provide viewers with a behind-the-scenes look at the world of racing.
Filming for the program will commence in December, capturing the thrills and spills of the upcoming National Hunt season in Britain. Both humans and equines will be featured prominently, showcasing their skills and determination within this adrenaline-filled sport.
South Shore has previously created acclaimed sports-themed programs such as ‘Freddie Flintoff’s Field of Dreams’. With their expertise in producing engaging content, viewers can expect hour-long episodes that offer something for everyone.
The British Horseracing Authority’s chief executive Julie Harrington expressed her excitement about this development: “Reaching new audiences while captivating our current fans is vital for our sport. This program allows us to showcase racing’s brilliance and engage people from all walks of life.”
The Professional Jockeys Association (PJA) has also given its support to the project. Dale Gibson, interim CEO of PJA commented: “This is a fantastic opportunity for jump jockeys to shine brightly on screen. It not only raises their profiles but also serves as a platform to promote racing among a wider audience.”
The National Trainers Federation is equally enthusiastic about this initiative. Paul Johnson, CEO of NTF stated: “Working alongside ITV, we are incredibly fortunate to have a supportive broadcaster that appreciates the essence of racing. This series will undoubtedly present our sport in a fresh and captivating manner.”
Simon Daglish, Deputy Managing Director of Commercial for ITV, expressed his enthusiasm: “Racing holds tremendous passion and excitement for our viewers. This docuseries provides an incredible opportunity to further build on that excitement and bring this thrilling sport to new audiences like never before.”
With its unique portrayal of characters and their day-to-day stories, this program is expected to showcase racing in a way that captures the hearts and minds of both existing fans and those new to the sport.