McLaren F1 racer Norris forms collaboration with popular YouTube personality Lenney
Quadrant Secures Seven-Figure Investment to Fuel Growth
In a move that has sent shockwaves through the sporting world, Quadrant, the brainchild of Norris and his management company ADD in collaboration with Veloce media concern, has announced the closure of a seven-figure investment round. This significant financial boost will provide the necessary resources for Quadrant to pursue its ambitious growth plans.
Not content with merely being associated with Formula 1, Quadrant has diversified its offerings by launching its own clothing line and actively engaging in social media content creation. Additionally, it has ventured into gaming and esports, further expanding its reach.
A notable addition to this venture is Norris’s new business partner Lenney, more widely known as WillNE. With an impressive following of over seven million subscribers across his two main YouTube channels, Lenney brings substantial influence and expertise to the table.
Lando Norris expressed his excitement at Quadrant’s progress and growth: “Quadrant is going from strength to strength, creating unforgettable moments for fans year after year. This announcement sets us up perfectly for 2024 and positions us strongly to achieve our ambitious goals.”
Echoing this sentiment, Lenney shared his enthusiasm about joining forces with Quadrant: “As a long-time fan of this brand since its inception, I am thrilled about the opportunity to contribute towards elevating it even further. Together we can deliver exceptional value to our audience.”
The injection of funds will propel Quadrant towards their mission of producing more captivating stories than any other platform while expanding their business operations significantly. They plan on building an industry-leading subscription platform alongside enhancing their capacity for creating entertaining and uplifting content.
CEO Jamie MacLaurin expressed his delight at completing their first investment raise: “We welcome a new group of investors into the Quadrant family and look forward to growing our team. Our focus remains on championing creativity in the coming year and beyond.”
Lenney’s involvement as co-owner signifies Quadrant’s commitment to delivering captivating narratives: “His unparalleled expertise, boundless creativity, and unwavering dedication make him an invaluable addition to our team. Together, we aspire to achieve extraordinary things.”
The sports world eagerly anticipates what lies ahead for Quadrant as they continue pushing boundaries and captivating audiences with their unique brand of storytelling.