A New Era in Golf: PGA Tour Announces Partnership with LIV Golf
After a year of intense rivalry, the US-based PGA Tour and Saudi-backed breakaway series LIV Golf have finally ended their feud. In a shocking announcement on Tuesday, the two tours revealed their new partnership with DP World Tour to create a unified front in the game of golf.
The agreement combines PIF’s golf-related commercial businesses and rights, including LIV Golf, with those of the PGA and DP World Tours into a brand-new jointly-owned for-profit entity.
Although not a merger but rather “a partnership/creation of a new commercial entity,” this groundbreaking deal marks an end to all pending litigation between both parties after years of disruption and distraction.
A Transformational Partnership that Will Benefit Everyone
This historic development has been hailed by many as “transformational” for global golf. According to Jay Monahan, Commissioner at PGA Tour, it will benefit players, commercial partners, charitable organizations and fans alike:
“After two years of disruption and distraction, this is a historic day for the game we all know and love…This will engender a new era in global golf, for better.”
The emergence of LIV Golf last June led to distinct fractures within professional men’s golf. The tour offered huge prize money across substantially fewer events than its rivals. It attracted some big names such as Phil Mickelson initially facing heavy criticism from his peers before becoming one if its most vocal defenders; however Rory McIlroy became an outspoken critic calling out what he saw as ripping apart the men’s game.
Great News from LIV Golf
Former President Donald Trump, whose courses have hosted several LIV Golf events, welcomed the news:
“Great news from LIV Golf. A big, beautiful and glamorous deal for the wonderful world of golf. Congrats to all!!!”
The PGA Tour’s new partnership with LIV Golf is indeed a watershed moment in professional men’s golf that will undoubtedly usher in a new era.
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